about us

Let me begin by thanking you for visiting and considering reelestates.com!

In an age where time is the greatest commodity and one's home is the ultimate sanctuary, reelestates.com offers a 21st century way for buyers to visualize their dream homes and sellers to present their homes to the market with both the highest caliber visual imaging available and unprecedented world wide exposure. Founded in 1996, reelestates.com pioneered on-line real estate videos and today, we are the leaders in our field. Video has evolved as the ultimate content for the web and our video portfolio of distinguished homes is unrivaled anywhere in the world. Enjoy browsing through our exquisite portfolio of properties and see why top agents, architects, designers, builders and developers rely on reelestates.com for their marketing success. The following is a brief summary of our history which has taken us all over the world each year gaining incredible experiences and making great friends. 

Our Story -

In 1993, the internet was in its infancy and the concept for reelestates.com was born. Videos of real estate seemed like an obviously useful service and exceptional marketing tool. Although initially a daunting task, we were able to put about 30 seconds of highly compressed footage online. But the time involved in doing so, sending it and viewing it, combined with the expense of the equipment, talent and broadband would not support a business model... So, on the shelf it went.

Several years later, with the introduction of Apple's Quicktime and Sony's revolutionary new digital camera the VX1000 we re-evaluated our concept and decided to bring it to market. In 1996, reelestates.com was launched. The early videos were distributed on VHS tapes and we gave our customers a 30 second online version that took about 30 minutes to download on dial up. T-1 lines were strictly for the big corporations and DSL was not even in the horizon. At that time there was no other virtual tour service in the country and one could say that we were still ahead of our time.

With some seed money and a few years under our belt, reelestates.com had hit the ground running serving South Florida from our new Miami headquarters. The dot com boom was in full effect and we were in the forefront of this technology. Jo-Ann Forster, Esther Percal, Carlos Justo and many other legendary South Florida Agents signed on and began producing videos of every listing. Miami's Top Producers had a secret weapon and it was reelestates.com. The rich & famous of South Florida were buying & selling real estate off of the thousands of VHS video tapes and online videos that were circulating. A Wimbish Riteway/Sotheby's deal followed and we focused on pioneering a new field and gaining market share. Soon, Homeadvisor™ (Microsoft) came calling but ultimately it was not meant to be... the dot com bust was looming and that sent us back to the drawing board with a focus on restructuring a sustainable and profitable business.

Today, reelestates.com continues to produce exceptional films for the luxury real estate market. From Luxury Developments and Vacation Rentals to the most exclusive waterfront estates and condominiums, our videos are the most powerful marketing tool available and dollar for dollar, an incomparable value. Quite simply, if you are going to market a luxury home or development, reelestates.com is your first call and we answer with a full offering of standardized video products as well as full custom productions that can really set your project apart and motivate a buyer unlike any other visual imaging. We began pioneering the field long before Real Estate Companies or Realtors even had web-sites and e-mail addresses. You can rely on the strength of our experience. We look forward to being a big part of your successful marketing strategy and scheduling your next shoot.